Crossmark WIS international company

CROSSMARK accelerates brands throughout nearly every category of the consumer goods industry. Our team of 25,000+ employees is responsible for servicing all major retailers throughout North America from the buyer's desk to consumers' baskets—and our unparalleled eCommerce and omnichannel expertise continues to innovate our industry, well beyond brick and mortar. The newly launched proprietary CROSSMARK Accelerator™ platform delivers state-of-the-art insights and analytics through advanced modeling and artificial intelligence. The results are smarter, and faster growth. We take pride in our broad team of experts and innovators—and you’d never believe it all started as the work of one man at one store.

Long before there were supercenters, supermarkets, and the fast-paced eCommerce industry we champion today, big ideas were brewing for a young man named Willis Johnson. The year was 1905. He saw an opportunity to make merchandising easier and faster within the booming town of Fort Smith, Arkansas. It was then that he decided to team up with E. Leslie Hunt to establish Johnson & Hunt Merchandise Brokers. That company would evolve into Willis Johnson & Company, a major player in its region. But just as the retail market changed…so did the company itself.