Marketing Representative B

Austin, TX

Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.

  1. Develops and maintains budget for projects.
  2. Develops and evaluates long-range market planning/strategies.
  3. Works with neighborhood associations, community leaders, political action groups, and other interested groups with on-going projects.
  4. Uses graphic design principles to support marketing communication campaigns.
  5. Conducts market research and needs assessment surveys, and maintains research and client databases. Researches requests for information.
  6. Initiates, designs, and manages the development of promotional campaigns. Acts as representative for programs. Manages and plans projects/accounts. Conducts presentations, tours, and public education programs. Evaluates effectiveness of programs. Provides marketing consultation to clients.
  7. Works with outside vendors (media buying, print buying, etc.). Develops contracts, surveys, documentation, and forms.
  8. Maintains Web content; and develops digital advertising, promotional campaigns, and strategies.
  9. Writes, edits, and follows up on news releases. Coordinates, writes, and edits internal and external information/data. Develops and generates reports. Provides and develops graphic designs.
  10. Bears responsibility for larger individual projects or acts as an account representative for client programs. Works on assignments that are complex in nature where considerable judgment and initiative are required in resolving problems and making recommendations.

Responsibilities- Supervision and/or Leadership Exercised:

May lead and provide training and guidance to others.

Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

  • Knowledge of principles and processes for providing customer and personal services. This includes assessing customer needs, meeting quality standards for services, and evaluating customer satisfaction.
  • Knowledge of market strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Knowledge of media production, communication, and dissemination techniques and methods.
  • Knowledge of fiscal planning and budget preparation.
  • Skill in oral and written communication.
  • Skill in handling multiple tasks and prioritizing.
  • Skill in using computers and related software.
  • Skill in planning and organizing.
  • Skill in data analysis and problem solving.
  • Ability to write and conduct research.
  • Ability to work with frequent interruptions and changes in priorities.
  • Ability to train and lead others.
  • Ability to establish and maintain good working relationships with other City employees and the public.

Minimum Qualifications:

  • Graduation with a Bachelor’s degree from an accredited college or university with major coursework in Marketing, Advertising, Public Relations, Business Administration, Public Administration, Finance. or a related field, plus four (4) years of relevant experience.
  • Experience may substitute for the education up to the maximum of four (4) years.

Preferred Qualifications:

  • Experience with content management systems for the web, particularly Drupal, and web publishing using SEO strategies
  • Experience in collaborating with subject-matter experts to create content that meets best practices for accessibility, usability, and readability standards
  • Experience designing and implementing internal communications programs for staff
  • Experience using an array of social media platforms to reach targeted audiences
  • Experience using metrics to evaluate performance of digital communications initiatives
  • Ability to travel to more than one work location

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